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General Best Practices of a Digital Marketing Know  about  audience!   Here  we are talking about market researchers and marketers: understanding an audience is their job s  and they will see right through a generic message that  is  post ed  all over the internet. So keep these practices in mind:   Segment  your  audience: Whether it’s email, display ads, or social media, most advertising channels allow for some sort of audience segmentation. For example, segment by job title and industry. By doing this you’ll be able to send the right content to the right people at the right time.   Always tailor  the  message   being  sent : Be as specific to audience as possible in  message sent . If  a  message   Is  sent  to a consumer insights person in  consumer-packaged  goods (CPG), make sure that ad is something relevant to them, rather than a general mes...

How to Make Attractive Content to Drive User Attention Business owners always have very high expectations from the latest technologies and a recent survey of about 300 marketers have stated that at least two thirds of them believe that technology can make content marketing significantly more efficient in a life cycle. This is true, but you will only get outstanding results when the most appropriate technology is used in bringing this increased efficiency. Some marketers spend a lot of their time tracking their content inventory and performance metrics in spreadsheets. This involves a lot of work and the reviews are typically not sufficient enough to know what is working and what is not. You could be losing valuable business insight in addressing your customer’s actual needs. The use of a technology tool that can help to audit your content assets will help in completing the work automatically in real time as well as allowing you to stay on top of new trends, shift in buyers’...

The 10 Rules You Must Follow to Create an Effective Landing Page Your landing pages should include an opt-in form for the lead generation. To develop your landing pages, you need to understand how to create designs and content that make people want your lead magnet enough to submit your opt-in form to get it. To ensure the landing pages you create deliver the best results, follow the 10 rules of landing page design: 1. Stay laser-focused on a single, specific goal. Your landing page should have one specific goal: some type of action that you want visitors to take. For lead generation, this desired action is submitting the opt-in form on the page. Before you create your landing page, ask yourself what you want visitors who land on your page to do. That action should be the only thing you talk about on your page and the only thing visitors can do on your page. 2. Prioritize your messages with the most important information above the fold. Don ’t make people scroll to learn...