HOW TO MEASURE THE EFFECTIVENESS OF YOUR SOCIAL MEDIA CAMPAIGNS You likely fall into the majority of people in the world that have some sort of social media profile… According to data, as of 2017, 81 percent of people in the United States alone has a social media profile. Studies also show that teens alone spend 30 percent of the nine hours spent each day online on social platforms. So, it is no mystery that social media campaigns play a vital role in the overall marketing strategy of most companies. Going social is perhaps one of the most effective routes to connecting with your audience. And, quite possibly, the best thing that can happen to your business – simply create and deliver an effective business message and you can instantly have access to millions of visitors. But, just because you share a blog post on your Facebook page or upload a picture on Instagram, does not necessarily mean you are getting the point across. So, how do you accurately measure if a social
4 Essentials for Connecting with Your Target Audience As small business owners face stiff odds and ever-increasing competition, seeking effective strategies for ensuring the success of their business can become a frantic search. Many businesses don’t make it past the four-year mark — in fact, according to SmallBizTrends.com, more than 50% of all businesses fail in their first four years of existence. How, as a business owner or entrepreneur, do you surmount these chilling odds and work to secure the best chance of success for your endeavor? All other factors aside, at the heart of every successful business venture is a happy customer base. To develop a healthy and engaged customer base, you must start by engaging an audience of prospective customers. The trail to business success is littered with business ventures that failed to capture their audience’s attention and thus never converted bystanders into paying consumers. So how can you effectively engage with your target