Skip to main content

Video Marketing Trends



Video marketing has been around for years, but it has greatly risen in popularity in the past couple of years. This ongoing shift in how the general public spends their time online urges all companies that rely on digital platforms to step up their video marketing game.
The reason why video content are gaining popularity is because they are easier to consume compared to text-based content while providing the same amount of information. It’s also much faster to watch a video than it is to read a 1000-word article.
The statistics about visual marketing also goes in the same direction:
·         People retain 65% of the information 3 days later when it’s paired with relevant visual aid.
·         4 times as many customers prefer to watch a video about a product than to read about it.
·         Organic engagement on Facebook is highest (13.9%) when the post contain videos

The influence of video for business growth, especially startups and SaaS, is almost crucial. Cisco predicted that by 2021, video will have accounted for 82% of all internet traffic. This means that by then, most companies would need to somehow implement video content in their marketing strategy.
In order to prepare for this, analysis of the video marketing trends throughout 2017 provides a prediction to what will become relevant in 2018. Here are some of the highlights.
More B2C Brands will use live videos on social media as marketing media.
Live videos are becoming easier to access because of application updates and development in smartphone quality. In 2017, people tended to watch live videos 300% longer compared to videos that were not live.
In order to accommodate creators, Facebook launched its Creator’s app. The app offers various unique features to improve live broadcast such as the ability to add custom opening screen before you start your stream.
Aside from that, the creator’s app acts as a unified notification box for both Facebook and Instagram comments as well as messages from Messenger.
Content Marketing Becomes Increasingly Personal and Original
The bombardment of visual content drives people crazy. It is recommended that brands create a personalized video that cuts through the noise instead of spending more money on unnecessary production value.
Personalized video doesn’t mean to use individual names like in emails. Instead, segmentation of a list should be done. Nine out of ten content marketing professionals are considering adding personalization elements into their plans.
Costs In Social Media Advertising Will Rise Due To Massive Demand
As the number of advertisers on social media increases, so will the cost of social ads—for context, spending on Facebook alone increased 74% year over year in 2017.
The cost of digital ads, in general, has increased 12% from 2016 to 2017. Brands are realizing that social media ads provide an extremely interesting ROI.  Reports have shown that in the last year, the average CPM on Facebook has risen over 17 fold, and the average CPC over 13 fold.
Let I Save Marketing become a part of your digital marketing campaign.

Source: https://www.martechadvisor.com/articles/interactive-marketing/32-video-marketing-trends-in-2018-that-every-brand-needs-to-know/


Comments

Post a Comment

Popular posts from this blog

HOW TO MEASURE THE EFFECTIVENESS OF YOUR SOCIAL MEDIA CAMPAIGNS You likely fall into the majority of people in the world that have some sort of social media profile… According to data, as of 2017, 81 percent of people in the United States alone has a social media profile. Studies also show that teens alone spend 30 percent of the nine hours spent each day online on social platforms. So, it is no mystery that social media campaigns play a vital role in the overall marketing strategy of most companies. Going social is perhaps one of the most effective routes to connecting with your audience. And, quite possibly, the best thing that can happen to your business – simply create and deliver an effective business message and you can instantly have access to millions of visitors. But, just because you share a blog post on your Facebook page or upload a picture on Instagram, does not necessarily mean you are getting the point across. So, how do you accurately measure if a social...
3 comments
Read more
Creating the Ideal Home Page In the many visits to a website, a home page creates the first impression. It immediately begins to tell a story and allows for the creation of a connection with visitors. A home page needs to be welcoming, professional looking, building trust, answering questions, and providing clear direction. Ok so what’s the problem? You haven’t defined anything yet. You can’t just jump to design without first thinking through your story, the answers you need to provide, your ability to build trust, and the manner in which you need to provide direction. Defining and designing your home page is the most important thing you can do in website development. Don’t jump in and rush ahead in a hurry to execute. Executing without properly planning will produce negative results. It will fail to produce what you want and it will create a negative first impression that you cannot eliminate. Start with a clean slate, a formal process, and a solid plan. Don’t just ju...
2 comments
Read more
The 10 Rules You Must Follow to Create an Effective Landing Page Your landing pages should include an opt-in form for the lead generation. To develop your landing pages, you need to understand how to create designs and content that make people want your lead magnet enough to submit your opt-in form to get it. To ensure the landing pages you create deliver the best results, follow the 10 rules of landing page design: 1. Stay laser-focused on a single, specific goal. Your landing page should have one specific goal: some type of action that you want visitors to take. For lead generation, this desired action is submitting the opt-in form on the page. Before you create your landing page, ask yourself what you want visitors who land on your page to do. That action should be the only thing you talk about on your page and the only thing visitors can do on your page. 2. Prioritize your messages with the most important information above the fold. Don ’t make people scroll to learn...
1 comment
Read more