Skip to main content


THE IMPACT OF SOCIAL MEDIA ON MARKETING

I Save Marketing

Understanding the science behind Social Media Market Socializing has been a point of importance for homo sapiens, ever since the beginning of civilization. From Voltaire’s Republic of Letters to Middle Ages’ Floridian, social media has always played a pivotal role in maintaining huge administrations. However, since 1979, when the first modern social media platform set its foot on the market, the whole face of socializing changed now. For the first time in history, individuals have a platform where they can share their feelings, ideas or messages to any set of audience or individuals almost instantly.

Modern Perceptions Of Social Media

According to recent perceptions where social media is considered to be one that is internet based, social media is a computer-mediated and internet-based technology which facilitates creation and sharing of ideas, information, and different forms of expression. It is a very subjective term, and social media must adhere to the following criterion: 

 They are interactive and based on web 2.0 based applications.

  Lifeblood of social media is the user-generated content (e.g., text posts,                 comments,  digital videos or photos, and links)

 There are individual profiles for each user, which are designed and maintained by the social media organization

  It provides options to facilitate the development of the connection between two individuals or groups.
Differences Between Social Media and Social Network
People assume social media and social networks to be synonymous, but that is not true. From the above listed four factors, the social network has a goal of achieving only the last one. In this way, the social network is a subset of social media. The real essence of social media lies in making communication and media into an interactive user experience whereas social network only has the goal of connecting a different set of people.
How Has Internet Social Media Changed Our Lives?
Precursors of online social media have their roots as far back as 1979 when Usenet systems provided liberty to the users to post articles and posts. It was followed by BBSs (Bulletin Board Systems), which was mainly in the news for illicit and illegal practices. Then, after the onset of IRC, ICQ and Instant Messaging facilities, social networking site, Six Degrees hit the market which set a ripple in technological fields. This was followed by websites like Black Planet, MySpace and, the big jackpot, Facebook. In 2019, there will likely be an estimated total of 2.77 billion social media users around the globe. With a huge number of users connecting daily on social media, it has impacted, rather drastically changed, the world in many ways. There are many criticizers and many supporters of social media, so, to set aside the confusion whether it is good or bad, we arrive with a catalogue of points of different impacts of social media.
Source: https://irishtechnews.ie/the-impact-of-social-media-on-marketing/

Comments

Post a Comment

Popular posts from this blog

HOW TO MEASURE THE EFFECTIVENESS OF YOUR SOCIAL MEDIA CAMPAIGNS You likely fall into the majority of people in the world that have some sort of social media profile… According to data, as of 2017, 81 percent of people in the United States alone has a social media profile. Studies also show that teens alone spend 30 percent of the nine hours spent each day online on social platforms. So, it is no mystery that social media campaigns play a vital role in the overall marketing strategy of most companies. Going social is perhaps one of the most effective routes to connecting with your audience. And, quite possibly, the best thing that can happen to your business – simply create and deliver an effective business message and you can instantly have access to millions of visitors. But, just because you share a blog post on your Facebook page or upload a picture on Instagram, does not necessarily mean you are getting the point across. So, how do you accurately measure if a social...
3 comments
Read more
Creating the Ideal Home Page In the many visits to a website, a home page creates the first impression. It immediately begins to tell a story and allows for the creation of a connection with visitors. A home page needs to be welcoming, professional looking, building trust, answering questions, and providing clear direction. Ok so what’s the problem? You haven’t defined anything yet. You can’t just jump to design without first thinking through your story, the answers you need to provide, your ability to build trust, and the manner in which you need to provide direction. Defining and designing your home page is the most important thing you can do in website development. Don’t jump in and rush ahead in a hurry to execute. Executing without properly planning will produce negative results. It will fail to produce what you want and it will create a negative first impression that you cannot eliminate. Start with a clean slate, a formal process, and a solid plan. Don’t just ju...
2 comments
Read more
How to Create a B2B Prioritized Sales List Using SEO The B2B market of any industry is limited. And, as is the case in any other market, the Pareto principle applies. No matter whether you sell directly or through a partner channel, 20% of your top business customers or partners will account for 80% of your revenue. You know your best customers well, and you know how your target group will shift as your business strategy moves in the future. But did you know there are companies that are very similar to the top 20% of your customers? You need to recognize those companies and get them on board to quicken your business. Here’s a short look at how to build a prioritized list of the most promising B2B prospects that will be your next unicorns. Merging Organic Competitor Reports to Find Prospects Digital marketers should use advanced SEO tools that also include organic competitor reports. A typical use of these reports is to add the URL of your own website, and then get a list of ...
1 comment
Read more