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HOW TO MEASURE THE EFFECTIVENESS OF YOUR SOCIAL MEDIA CAMPAIGNS You likely fall into the majority of people in the world that have some sort of social media profile… According to data, as of 2017, 81 percent of people in the United States alone has a social media profile. Studies also show that teens alone spend 30 percent of the nine hours spent each day online on social platforms. So, it is no mystery that social media campaigns play a vital role in the overall marketing strategy of most companies. Going social is perhaps one of the most effective routes to connecting with your audience. And, quite possibly, the best thing that can happen to your business – simply create and deliver an effective business message and you can instantly have access to millions of visitors. But, just because you share a blog post on your Facebook page or upload a picture on Instagram, does not necessarily mean you are getting the point across. So, how do you accurately measure if a social...

4 Essentials for Connecting with Your Target Audience As small business owners face stiff odds and ever-increasing competition, seeking effective strategies for ensuring the success of their business can become a frantic search. Many businesses don’t make it past the four-year mark — in fact, according to SmallBizTrends.com, more than 50% of all businesses fail in their first four years of existence. How, as a business owner or entrepreneur, do you surmount these chilling odds and work to secure the best chance of success for your endeavor? All other factors aside, at the heart of every successful business venture is a happy customer base. To develop a healthy and engaged customer base, you must start by engaging an audience of prospective customers. The trail to business success is littered with business ventures that failed to capture their audience’s attention and thus never converted bystanders into paying consumers. So how can you effectively engage with your target...

How to get control of the SEO Challenges for a Website When it comes to SEO for E-commerce websites, it’s a slightly different ball game. E-commerce sites face a lot of challenges that affect their chances of ranking well in the search engines. Most E-commerce sites have thousands of pages that need to be optimized. The challenges that E-commerce sites face include, but are not limited to: Internal Linking- There are thousands of pages on E-commerce sites which make it difficult to decide what primary pages to link to. Navigational Issues- Due to the large amount of inventory on an E-commerce site, it can be difficult to create a navigational structure that is easy for the customer to use and the Search Engines to navigate. Duplicate Content- A lot of E-commerce websites use the product descriptions provided by the manufacturer of the products. This presents a challenge because all of their competing websites are using the same product descriptions provided by the ...

Creating the Ideal Home Page In the many visits to a website, a home page creates the first impression. It immediately begins to tell a story and allows for the creation of a connection with visitors. A home page needs to be welcoming, professional looking, building trust, answering questions, and providing clear direction. Ok so what’s the problem? You haven’t defined anything yet. You can’t just jump to design without first thinking through your story, the answers you need to provide, your ability to build trust, and the manner in which you need to provide direction. Defining and designing your home page is the most important thing you can do in website development. Don’t jump in and rush ahead in a hurry to execute. Executing without properly planning will produce negative results. It will fail to produce what you want and it will create a negative first impression that you cannot eliminate. Start with a clean slate, a formal process, and a solid plan. Don’t just ju...

Video Marketing Trends Video marketing has been around for years, but it has greatly risen in popularity in the past couple of years. This ongoing shift in how the general public spends their time online urges all companies that rely on digital platforms to step up their video marketing game. The reason why video content are gaining popularity is because they are easier to consume compared to text-based content while providing the same amount of information. It’s also much faster to watch a video than it is to read a 1000-word article. The statistics about visual marketing also goes in the same direction: ·          People retain 65% of the information 3 days later when it’s paired with relevant visual aid. ·          4 times as many customers prefer to watch a video about a product than to read about it. ·          Organic engagement on Facebook ...