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How to Make Attractive Content to Drive User Attention Business owners always have very high expectations from the latest technologies and a recent survey of about 300 marketers have stated that at least two thirds of them believe that technology can make content marketing significantly more efficient in a life cycle. This is true, but you will only get outstanding results when the most appropriate technology is used in bringing this increased efficiency. Some marketers spend a lot of their time tracking their content inventory and performance metrics in spreadsheets. This involves a lot of work and the reviews are typically not sufficient enough to know what is working and what is not. You could be losing valuable business insight in addressing your customer’s actual needs. The use of a technology tool that can help to audit your content assets will help in completing the work automatically in real time as well as allowing you to stay on top of new trends, shift in buyers’...

The 10 Rules You Must Follow to Create an Effective Landing Page Your landing pages should include an opt-in form for the lead generation. To develop your landing pages, you need to understand how to create designs and content that make people want your lead magnet enough to submit your opt-in form to get it. To ensure the landing pages you create deliver the best results, follow the 10 rules of landing page design: 1. Stay laser-focused on a single, specific goal. Your landing page should have one specific goal: some type of action that you want visitors to take. For lead generation, this desired action is submitting the opt-in form on the page. Before you create your landing page, ask yourself what you want visitors who land on your page to do. That action should be the only thing you talk about on your page and the only thing visitors can do on your page. 2. Prioritize your messages with the most important information above the fold. Don ’t make people scroll to learn...

Importance Color Theory in Web Design The old saying “where the rubber meets the road” usually means something  is   reach ing  a critical point. Naturally the expression refers to automobile tires, since those crucial pieces of rubber are the only part of your car or truck that are supposed to make constant contact with the pavement. That’s why it’s important to know and maintain the correct amount of air pressure in vehicle’s tires.   To get the right amount, turn not to the tire itself but to  the  vehicle and a label  will  often  be  located in   the   doorjamb. That’s where you can find the vehicle  manufacturers  suggested inflation level for car or truck. If it’s not there, check the owner’s manual. Recently, a reader asked why tire sidewalls often show a pressure rating, shown in maximum pounds per square inch (psi ) that  differs from the vehicle maker’s recommendation. This may be obvious...

Four Signs It's Time to Renovate Your Digital Marketing Strategy Now a day every online business competes daily for market share. This field also becomes more competitive as new businesses enter the online arena. One of the best aspects of an online business is that customers and clients can come from anywhere. This is also one of the worst aspects, as competitors for the same demographic can literally come from around the globe. Digital marketing agencies must create, implement and manage successful strategies so that their clients’ online enterprises achieve their goals. This article discusses the key signs that specify a successful digital marketing strategy has run its course, and what to do about it. 1. Falling Off Google’s Radar: Where have all my rankings gone? A primary objective of a successful search engine optimization (SEO) campaign is to increase a website’s visibility to consumers searching online for a brand's products or services. Most online...

How to Create a B2B Prioritized Sales List Using SEO The B2B market of any industry is limited. And, as is the case in any other market, the Pareto principle applies. No matter whether you sell directly or through a partner channel, 20% of your top business customers or partners will account for 80% of your revenue. You know your best customers well, and you know how your target group will shift as your business strategy moves in the future. But did you know there are companies that are very similar to the top 20% of your customers? You need to recognize those companies and get them on board to quicken your business. Here’s a short look at how to build a prioritized list of the most promising B2B prospects that will be your next unicorns. Merging Organic Competitor Reports to Find Prospects Digital marketers should use advanced SEO tools that also include organic competitor reports. A typical use of these reports is to add the URL of your own website, and then get a list of ...

Four Signs It's Time to Renovate Your Digital Marketing Strategy Now a day every online business competes daily for market share. This field also becomes more competitive as new businesses enter the online arena. One of the best aspects of an online business is that customers and clients can come from anywhere. This is also one of the worst aspects, as competitors for the same demographic can literally come from around the globe. Digital marketing agencies must create, implement and manage successful strategies so that their clients’ online enterprises achieve their goals. This article discusses the key signs that specify a successful digital marketing strategy has run its course, and what to do about it. 1.      Falling Off Google’s Radar: Where have all my rankings gone? A primary objective of a successful search engine optimization (SEO) campaign is to increase a website’s visibility to consumers searching online for a brand's products or services. Mos...

How to Create a B2B Prioritized Sales List Using SEO The B2B market of any industry is limited. And, as is the case in any other market, the Pareto principle applies. No matter whether you sell directly or through a partner channel, 20 percent of your top business customers or partners will account for 80 percent of your revenues. You know your best customers well, and you know how your target group will shift as your business strategy moves in the future. But did you know there are companies that are very similar to the top 20 percent of your customers? You need to recognize those companies and get them on board to quicken your business. Here’s a short look at how to build a prioritized list of the most promising B2B prospects that will be your next unicorns.   Merging Organic Competitor Reports to Find Prospects Digital marketers should use advanced SEO tools that also include so-called “organic competitor” reports. SEMrush, Spy Fu, Similar Sites and others offer th...