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How to Make Attractive Content to Drive User Attention


Business owners always have very high expectations from the latest technologies and a recent survey of about 300 marketers have stated that at least two thirds of them believe that technology can make content marketing significantly more efficient in a life cycle. This is true, but you will only get outstanding results when the most appropriate technology is used in bringing this increased efficiency.
Some marketers spend a lot of their time tracking their content inventory and performance metrics in spreadsheets. This involves a lot of work and the reviews are typically not sufficient enough to know what is working and what is not. You could be losing valuable business insight in addressing your customer’s actual needs. The use of a technology tool that can help to audit your content assets will help in completing the work automatically in real time as well as allowing you to stay on top of new trends, shift in buyers’ needs and also managing upcoming sales etc.
Visuals and appropriate information on a site intrigue all of a viewers’ senses and half of the visitors of a site are actually impressed in seeing and interpreting what they receive from visual content. Good content helps to grab the attention of the audience and educate them in a minimal time and provides the satisfaction of potentially generating a new customer.
Identifying the right content
Do you have any idea what type of content you have currently that can be used? Are they based on the latest information or do they need some updates to support the customer journey? Understanding your basic requirements and creating content accordingly will help your business perform better. Unless you complete a full content audit, it is difficult to move forward effectively. So, determine your business objective, purpose and messaging so that it is easy to identify the knowledge gaps.
Use an authentic story:  Your content should be supported with an organizational message and make sense in the larger scheme of things. Using a good content management system can help you to add the latest messages and blogs to your site as well as the ability to share positive customer reviews or anything about your organization’s history or relevant content in light of your ability to execute.
It is easy to publish good content and it can be done over and over again, but choosing the right technology is something typically overlooked. Selecting the appropriate technology for your website will help in the organization of content making it easily searchable and manageable with version control. Choosing Sitefinity, DotNetNuke etc. and integrating CRMs like Salesforce, means content can be easily pushed will help marketers to have an easy access to the content that they need. But before you choose a technology, ensure that the entire organization is committed — or else all your plans will fail.
Use qualitative and quantitative testing
Since everyone has a different opinion of how content should be presented on a site, it is critical to test content performance. But the key to success is to optimize the content process and ensure that constant improvements to quality are made over time as well as keeping the site updated. For qualitative testing, it is a good idea to set up a group or panel to conduct one-on-one interviews to ask for likes and dislikes and the reasons behind their decisions. With quantitative testing, as about subjects such as design, color or media type. From these tests you will obviously have a clearer picture of how to create better content for your website.
Good communication across all your teams
 It is important to make sure that functional and productive content is not produced by separate teams. This will only lead to duplication and conflicts and will ultimately confuse the customers, which will lead to a loss of business opportunities. Coordinate among your teams so your content reflects your organization in a reliable and trustworthy light.
iSave Marketing is here to help with all your digital marketing needs.

Source: https://www.idslogic.com/blog/2017/04/how-to-make-attractive-content-to-drive-user-attention.html

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  1. digitalaromaJune 13, 2019 at 1:00 AM

    How to Make Attractive Content to Drive User Attention - Helpful Article.

    ReplyDelete

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