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Video Marketing Trends



Video marketing has been around for years, but it has greatly risen in popularity in the past couple of years. This ongoing shift in how the general public spends their time online urges all companies that rely on digital platforms to step up their video marketing game.
The reason why video content are gaining popularity is because they are easier to consume compared to text-based content while providing the same amount of information. It’s also much faster to watch a video than it is to read a 1000-word article.
The statistics about visual marketing also goes in the same direction:
·         People retain 65% of the information 3 days later when it’s paired with relevant visual aid.
·         4 times as many customers prefer to watch a video about a product than to read about it.
·         Organic engagement on Facebook is highest (13.9%) when the post contain videos

The influence of video for business growth, especially startups and SaaS, is almost crucial. Cisco predicted that by 2021, video will have accounted for 82% of all internet traffic. This means that by then, most companies would need to somehow implement video content in their marketing strategy.
In order to prepare for this, analysis of the video marketing trends throughout 2017 provides a prediction to what will become relevant in 2018. Here are some of the highlights.
More B2C Brands will use live videos on social media as marketing media.
Live videos are becoming easier to access because of application updates and development in smartphone quality. In 2017, people tended to watch live videos 300% longer compared to videos that were not live.
In order to accommodate creators, Facebook launched its Creator’s app. The app offers various unique features to improve live broadcast such as the ability to add custom opening screen before you start your stream.
Aside from that, the creator’s app acts as a unified notification box for both Facebook and Instagram comments as well as messages from Messenger.
Content Marketing Becomes Increasingly Personal and Original
The bombardment of visual content drives people crazy. It is recommended that brands create a personalized video that cuts through the noise instead of spending more money on unnecessary production value.
Personalized video doesn’t mean to use individual names like in emails. Instead, segmentation of a list should be done. Nine out of ten content marketing professionals are considering adding personalization elements into their plans.
Costs In Social Media Advertising Will Rise Due To Massive Demand
As the number of advertisers on social media increases, so will the cost of social ads—for context, spending on Facebook alone increased 74% year over year in 2017.
The cost of digital ads, in general, has increased 12% from 2016 to 2017. Brands are realizing that social media ads provide an extremely interesting ROI.  Reports have shown that in the last year, the average CPM on Facebook has risen over 17 fold, and the average CPC over 13 fold.
Let I Save Marketing become a part of your digital marketing campaign.

Source: https://www.martechadvisor.com/articles/interactive-marketing/32-video-marketing-trends-in-2018-that-every-brand-needs-to-know/


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