Skip to main content

Digital Marketing Trendsetters- 2018

Transformation is certain, and things change with each passing day. However, we may not notice them in our day to day lives. These are significant changes that we call trends. From what was trending last year to what will become a trendsetter in the coming year, we all look forward to incorporating those trends into our lives. With the digital ecosystem, as of now, massive Internet traffic is being consumed every second and increasing with each passing moment.

We change, raise and get ahead. The world is digital today, the reason why text to voice has evolved into video call. A few probable trendsetters of 2018 include;
·         Lives Videos
·         Social Media Influencer Marketing
·         Social Media Analytics
·         Enhanced Graphics
Live Video: Revenue from live streaming expected to go from billions to trillions by the time we celebrate 2021, which means people today are more inclined toward live videos. And approximately 90% of them want quality. If you're connected with digital marketing or do it for a company, then live videos have a Compound Annual Growth Rate (CAGR) of approximately 18%, as per a recent Industry report.
Media Influencer Marketing: It is costlier but has a Return On Investment (ROI) 11 times more than of traditional digital marketing. It is expected to be the trendsetter in 2018 when approximately 71% of the people make their purchases based on social media referrals and, more importantly, approximately 94 % of marketers will tell you that influencer marketing has positive results.
Social Media Analytics: How do you feel when you see an irrelevant advertisement or a website suggestion which asks for a donation? Well, that's already being addressed by social media experts and approximately 74% of audiences who are frustrated to see content which is not meant for them. Analytics has become cutting-edge, and in 2018 the Internet will not control your mood anymore. Possibilities are that people will get personalized content as a result of changing trends in the coming years.
Enhanced Graphics: As per an ancient proverb, “A picture speaks a thousand words.” And it applies to the digital marketing ecosystem. Pictures are required to be perfect if you want to influence people digitally. It makes quite a difference as it retains approximately 65% of the information when it is served in the form of visual content. Additionally, visualized content is also expected to get a hike and dominate 2018 because approximately 74% of the marketers using it in social media marketing.



Popular posts from this blog

Video Marketing Trends

Video marketing has been around for years, but it has greatly risen in popularity in the past couple of years. This ongoing shift in how the general public spends their time online urges all companies that rely on digital platforms to step up their video marketing game. The reason why video content are gaining popularity is because they are easier to consume compared to text-based content while providing the same amount of information. It’s also much faster to watch a video than it is to read a 1000-word article. The statistics about visual marketing also goes in the same direction: ·People retain 65% of the information 3 days later when it’s paired with relevant visual aid. ·4 times as many customers prefer to watch a video about a product than to read about it. ·Organic engagement on Facebook is highest (13.9%) when the post contain videos
The influence of video for business growth, especially startups and SaaS, is almost crucial. Cisco predicted that by 2021, video …
Creating the Ideal Home Page

In the many visits to a website, a home page creates the first impression. It immediately begins to tell a story and allows for the creation of a connection with visitors. A home page needs to be welcoming, professional looking, building trust, answering questions, and providing clear direction. Ok so what’s the problem? You haven’t defined anything yet. You can’t just jump to design without first thinking through your story, the answers you need to provide, your ability to build trust, and the manner in which you need to provide direction. Defining and designing your home page is the most important thing you can do in website development. Don’t jump in and rush ahead in a hurry to execute. Executing without properly planning will produce negative results. It will fail to produce what you want and it will create a negative first impression that you cannot eliminate. Start with a clean slate, a formal process, and a solid plan. Don’t just jump into picking a pre…
How to get control of the SEO Challenges for a Website

When it comes to SEO for E-commerce websites, it’s a slightly different ball game. E-commerce sites face a lot of challenges that affect their chances of ranking well in the search engines. Most E-commerce sites have thousands of pages that need to be optimized. The challenges that E-commerce sites face include, but are not limited to: Internal Linking- There are thousands of pages on E-commerce sites which make it difficult to decide what primary pages to link to. Navigational Issues- Due to the large amount of inventory on an E-commerce site, it can be difficult to create a navigational structure that is easy for the customer to use and the Search Engines to navigate. Duplicate Content- A lot of E-commerce websites use the product descriptions provided by the manufacturer of the products. This presents a challenge because all of their competing websites are using the same product descriptions provided by the manufacturer as well. Poo…