Skip to main content

How Instagram Rank Viewers


Since Instagram started launching stories in August 2016, the Facebook-owned company has been steadily increasing in popularity, mostly at the expense of Snapchat. In early 2017, Instagram Stories overtook Snapchat in terms of audience size. One of the early differentiators between Instagram and Snapchat was Instagram’s heavy reliance on algorithmic ranking. In June 2016, the Instagram feed moved to an algorithmic model (it was previously chronological) and the order of Instagram stories at the top of the app is based on engagement data from Instagram and Facebook. Most social platforms are built on proprietary algorithms that aren’t 100 percent transparent to users (not to mention advertisers). Consider the entire practice of “search engine optimization” (SEO) for example, which essentially involves reverse-architecting Google’s mysterious algorithm to attain higher organic search rankings. Within Instagram, one area in particular that has been met with public intrigue has been the order of viewers within one’s Instagram Stories.

The list of viewers is not chronological, but it also doesn’t seem to be rooted in “activity” data—that is, public interactions like likes, tags and comments—alone. This has led some users to launch their own tests to determine which other factors might be in play. In an exhaustive Reddit thread, several users have put forth the hypothesis that our top-ranked story viewers are, at least partially, the people who view our profiles and photos the most, without necessarily engaging the with the content. In other words, our stalkers rank highest. To test the theory, the Reddit users created dummy accounts and made frequent visits to their other handle from that account without liking or commenting on anything. The testers claim that this behavior helped push the test alias up in the ranking, thereby confirming the theory that our top story viewers correlate with our top stalkers.

It’s most likely that Instagram weighs several factors in the ranking, including public activity, messaging, interactions within stories and, yes, profile views, too. Regardless of what goes into the secret sauce, the algorithm and its (sometimes mysterious) relevance to our lives seem to be driving the app’s stickiness—even if we don’t always know why the people or content within the app are prioritized the way they are. Per a Harvard study, social networks are both physically and psychologically addictive, so it’s reasonable to believe that platforms like Instagram are optimizing interfaces and features that trick our brains into wanting to check and engage more and more.

Comments

Popular posts from this blog

Video Marketing Trends



Video marketing has been around for years, but it has greatly risen in popularity in the past couple of years. This ongoing shift in how the general public spends their time online urges all companies that rely on digital platforms to step up their video marketing game. The reason why video content are gaining popularity is because they are easier to consume compared to text-based content while providing the same amount of information. It’s also much faster to watch a video than it is to read a 1000-word article. The statistics about visual marketing also goes in the same direction: ·People retain 65% of the information 3 days later when it’s paired with relevant visual aid. ·4 times as many customers prefer to watch a video about a product than to read about it. ·Organic engagement on Facebook is highest (13.9%) when the post contain videos
The influence of video for business growth, especially startups and SaaS, is almost crucial. Cisco predicted that by 2021, video …
Creating the Ideal Home Page




In the many visits to a website, a home page creates the first impression. It immediately begins to tell a story and allows for the creation of a connection with visitors. A home page needs to be welcoming, professional looking, building trust, answering questions, and providing clear direction. Ok so what’s the problem? You haven’t defined anything yet. You can’t just jump to design without first thinking through your story, the answers you need to provide, your ability to build trust, and the manner in which you need to provide direction. Defining and designing your home page is the most important thing you can do in website development. Don’t jump in and rush ahead in a hurry to execute. Executing without properly planning will produce negative results. It will fail to produce what you want and it will create a negative first impression that you cannot eliminate. Start with a clean slate, a formal process, and a solid plan. Don’t just jump into picking a pre…
How to get control of the SEO Challenges for a Website


When it comes to SEO for E-commerce websites, it’s a slightly different ball game. E-commerce sites face a lot of challenges that affect their chances of ranking well in the search engines. Most E-commerce sites have thousands of pages that need to be optimized. The challenges that E-commerce sites face include, but are not limited to: Internal Linking- There are thousands of pages on E-commerce sites which make it difficult to decide what primary pages to link to. Navigational Issues- Due to the large amount of inventory on an E-commerce site, it can be difficult to create a navigational structure that is easy for the customer to use and the Search Engines to navigate. Duplicate Content- A lot of E-commerce websites use the product descriptions provided by the manufacturer of the products. This presents a challenge because all of their competing websites are using the same product descriptions provided by the manufacturer as well. Poo…